It can place ads in Google search results, whether they're from desktop or mobile, as well as on other sites who are part of the Google Display Network and Google's Search Partners.
This platform showcases your business to customers among all network partners, and billing occurs only when a link that leads to your website is clicked. This kind of click is called a "lead", and each "lead" guarantees not only quality traffic, but also the display of even more online users.
The Google Ads platform is built in such a way that when you search for keywords that are related to your business, an ad is displayed that any potential customer can see and open. What the searcher sees on their monitor includes a short title and a long description that are prepared and set beforehand.
This type of advertisement primarily references the keywords that the customer types into the search engine. Google, however, allows for quite a bit of variety for ad preparation, as there are also display and video ads.