Google Ads
Google Ads is a paid advertising platform that gives you and your business the chance to climb up the Google search rankings.
WHAT IS THE GOOGLE ADS PLATFORM?
Google Ads is a paid advertising platform that gives you and your business the chance to climb the Google search engine rankings. This type of ads goes by the name Pay-Per-Click, which makes it clear that it only pays per click.
And even if people don't choose your ad, you can be sure they've seen your business name and it's "imprinted" in their minds.
It can place ads in Google search results, whether they're from desktop or mobile, as well as on other sites who are part of the Google Display Network and Google's Search Partners.
It can place ads in Google search results, whether they're from desktop or mobile, as well as on other sites who are part of the Google Display Network and Google's Search Partners.
This platform showcases your business to customers among all network partners, and billing occurs only when a link that leads to your website is clicked. This kind of click is called a "lead", and each "lead" guarantees not only quality traffic, but also the display of even more online users.
The Google Ads platform is built in such a way that when you search for keywords that are related to your business, an ad is displayed that any potential customer can see and open. What the searcher sees on their monitor includes a short title and a long description that are prepared and set beforehand.
This type of advertisement primarily references the keywords that the customer types into the search engine. Google, however, allows for quite a bit of variety for ad preparation, as there are also display and video ads.
Display ads
The days of paying thousands of dollars to get your product or service seen by a large audience are over.
This type of advertising is a great way to reach a huge group of people by having your brand appear on various sites in Google's partner network. With this type of advertising, you don't pay to display the ad, you only pay per click.
With proper optimization, prices are extremely low, making display ads one of the most successful ways to promote.
YouTube ads
YouTube is currently one of the most used sites for advertising. You can't help but come across different types of advertising while watching videos on this platform.
Google Ads enables video targeting. This means that you choose which videos to show your ad on.
Let's not forget the option to choose whether or not the ad can be skipped. This also determines the cost per click that will eventually take shape. If the ad is skippable, then the cost is lower than if the option of no skip is chosen and the user is required to view from start to finish.
Why trust us?
Why choose Google Ads?
Targeted traffic
Google's optimization in recent years has made it much easier to find the right customer. You have the ability to target your customers by gender, age, location and more. This will show your ads to exactly the people who are looking for them.
Statistics from another dimension
You'd be hard pressed to find an advertising platform that gives you the spend stats that Google Ads does. Clicks, impressions, cost per click, click-through rate, spend and profit are just some of the numbers that Google's platform will present to you, and over a period of time of your choosing.
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How is the price I pay for Google Ads online determined?
This is a question whose answer will never be accurate. Why is that? Because it's not just you advertising on Google, it's your competitors too. It's quite likely that the keywords that are chosen to drive customers to your site are also chosen by all of your other competitors.
The keyword you choose, your desired position in Google's search engine and the budget you set yourself are the things that mainly determine the price. Of course, there are some keywords that bring in a lot more leads than others and the price for them is higher accordingly.
The platform also allows you to choose how much you would pay per click. This maximum helps determine where your business' ad will show up in search.
Managing a Google Ads account requires much more than just setting keywords and budgets, and for us that's a no-brainer. Trust our digital advertising specialists and the results won't be long in coming.
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