Have you ever asked yourself - What is "SEO for articles" and why is everyone around you discussing the topic? In the world of digital marketing, this segment is assuming an increasingly significant role. Both you and many other entrepreneurs and marketers have an interest in showing up higher in Google search results. And there's a reason why!
By SEO optimization of articles, your business will attract more "hot traffic". It will also increase its recognisability and will generate more revenue. But where to start? Exactly how can article SEO assist your business?
Today's article from GrowEasyLtd.com is designed to give you detailed information and tips on SEO. What is it? What techniques are used? How and why is it known as the key to consumer confidence?
1. What is SEO?
Article SEO is a method that involves a number of strategies and techniques aimed at optimizing your website content to be better understood and prioritized by search engines. In other words, it helps search engines "understand" what your content is and rank it appropriately in search results.
Article SEO consists of two main components: on-page and off-page SEO. On-page SEO involves optimizing elements of your website, such as headings, subheadings, meta descriptions, article content, images, and website structure. On the other hand, off-page SEO involves activities outside of your website, such as link building, reputation management, and social media.
💡 Did you know that over 70% of clicks on Google go to the results on the first page? You probably don't want to miss out on 70% of your leads.
Optimization is extremely important and directly tied to the performance, health and structure of the website. Therefore, it is often necessary to update, reconstruct and add text to existing pages.
2. Do I need a "Blog" section?
In our practice, we often come across clients and partners who do not have or do not want to have a "Blog" or "News" section. However, it is important to note here that this is one of the limited opportunities to regularly share additional content in response to user demand.
This is where you could post useful, interesting, relevant and intriguing information for the user. Of course, in order to share content and have it rank higher in Google's search engine, you need to meet quite a few requirements, meet the norms for article writing and build authority on the platform (website).
We do not mean to mislead you, this is not an easy task. But it is for these reasons that we outline basic and extremely important factors to consider when SEO of articles.
3. Why is SEO important?
Article SEO is critical to the success of a business. Not only does it help improve a website's visibility in search engines, but it also leads to higher engagement rates, more traffic, and better conversion.
Every day, millions of consumers use search engines to find information, products or services. If your article is optimized correctly, it will appear at the top of search results, resulting in more visibility and more clicks. After all, users place a lot of trust in Google and its top results. This, in turn, will increase your chances of attracting and retaining a greater number of potential customers.
Also, article SEO is an extremely valuable tool for building authority in your field. When your articles are well written and optimized, they can become a valuable resource for your audience, which will improve your reputation and the credibility of your business.
4. Analysis and feasibility study in SEO optimization of articles
At the core of article optimization is rooted analysis. User search analysis that skillfully brings up keywords and phrases relevant to the business and niche. Through it, you'll gain real insight into how the consumer perceives your business and what exactly they are typing into a search engine looking for your products or services.
Here, often times in practice, we surprise our clients with terms and phrases that have hundreds of times more demand than the basic names of their product or service.
It is for this reason that a number of digital tools, extensions and mechanical techniques are used to derive a detailed list of keywords and phrases, the basis of future SEO strategy.
Use tools such as Google Keyword Planner, Ahrefs and others to do quality analysis. They will help you find out which keywords are most relevant to your article and target audience.
Can keyword analysis change the direction of a business?
Example from practice: Vetclinics.com - A digital directory of trusted veterinary clinics in your area.
The website was built with the idea of satisfying consumer demand and directing every pet owner to a trusted specialist, a veterinarian.
When we started the project, we knew that we could not buy a domain and tomorrow it would conquer the first places in the search engine. Accordingly, we looked for different ways to reach a larger audience. We built a strategy, analyzed the market once more and started working on the content.
Here is our positioning data in November, 2021.
Don't be fooled, these 26 clicks are from us!
What did we start doing after that? We were writing original content that was seen as useful, interesting and important to any pet owner. For every user, part of our target group. That in itself is a vast niche, but we didn't just go there. We created another channel to promote the platform, for those who are yet to get a pet. This is how we came up with a section - Dog Breeds.
And here we are now, January, 2023.
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- 500x more traffic
- 190x more views
- More than 150 words and phrases in the first position on Google
And do you think there is a point and importance of SEO for articles?
5. What are the reasons for successful SEO of articles
Here are a few key components to pay attention to when writing an article on SEO and Google requirements.
Choose the right keywords
They are deduced on the basis of the analysis of keywords. These are words and phrases that users type into search engines to find the information, product or service they are looking for. Remember, this is a crucial factor in successful article optimization.
Optimize headlines and sub-headlines
The headlines and sub-headlines of your article should contain your keywords and be catchy and informative. They play an important role in SEO optimization of your website in search engines and user engagement.
Use strong words and appeals. This is the user's first impression of you. If the headline isn't good enough there is a good chance it won't spark the user's interest and they won't click on it.
An important condition for headings and subheadings is that they follow a certain hierarchical structure. Use H1, H2 and H3, including the keyword in 70-80% of them.
Create quality content when SEO optimizing articles
High quality content is essential for SEO. Your articles should be well-written, informative and useful to your audience.
They must also be unique and original, without duplicated or plagiarized elements. Google reports and penalises plagiarised content.
Note the length of the text. Develop the article into a minimum of 800 words.
6. Best practices for SEO of articles
Use internal and external links
Including internal links (links to other pages on your website) and external links (links to other websites) can improve your article's SEO ranking. Internal links help improve website structure and page load time, while external links can increase your article's authority and credibility.
Carefully select reference sites for your website links. Often these sites are insecure and without authority. This negatively affects your website and its search engine ranking.
Use readable URLs in SEO for articles
The URLs of your articles should be short, clear and contain your keywords. They should give users and search engines an idea of your page's content before they even visit it.
Optimize images in SEO optimization of articles
The images in your articles should be optimized for SEO using descriptive file names, alt text and image compression for faster loading.
By following these guidelines, you will be on your way to successful SEO for your articles, which will help you achieve higher rankings in search results and attract more visitors to your website.
Although SEO can be a slow process, the results are long-lasting and can lead to a significant increase in traffic to your website. It takes effort and dedication, but ultimately pays off with higher visibility on the web and more traffic to your website.
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