When we talk about SEO benefits, we are referring to all those benefits that search engines like Google provide when strategically optimizing content. In practice, it's those “hacks” in the algorithm that make the difference between successful businesses and other brands.
Today, we're not going to give you a simple idea of why organic traffic is so important or what the relationship is between good positioning and your business performance. We, at Grow Easy, are here to trust you with the 7 most working and little known SEO benefits that no one talks about.
If you want to change the rules of the game in your favor, read all the way through and let's decode the secrets of optimization together!
Oldschool SEO benefits that are intentionally overlooked, but should NOT be
It is not by chance that people have said that “the smart one is not the one who knows everything, but the one who knows what is necessary”. In this line of thought, there are a few basic Google principles that are basic but rarely used. This not only wastes traffic, but potential customers for EVERY business.
#1 The power of long keywords
Certainly many more people are searching for “flowers” or “smartphones”, but just think about how many businesses are in the business of selling flowers or buying smartphones. Not to mention the other activities that will also contain this keyword and already rank well in search engine.
What should you do in this case? Bet on entire keyword phrases that are directly oriented to your brand's products and services.
Let's imagine for a moment that you actually sell flowers. In this case, you should rather target keywords not like “flowers for the garden”, but rather “summer flowers for the garden” or even “spring flowers for the garden”.
But if we step into the shoes of a smartphone seller, then the business has the potential to rank successfully with words like “smartphone buying”, “selling second hand smartphones” and “reselling smartphones”.
This way, in addition to having less competition, you automatically narrow down your audience profile. By having a long keyword, you indirectly indicate to Google that your content is relevant to the user's intent and thus you will get a higher percentage of traffic to your site.
According to Merchstack's research, using this SEO strategy increases conversions BY UP TO 2.5 TIMES more than classic keywords.
SEO (Fight) Club Rule #2 - Second chances for a good 1st impression on Google are tough
Have you ever wanted to open a website and it doesn't load for minutes? In that case, it's logical to just give up waiting and close it, right? And search engines have come to the same conclusion. According to Google, if your website takes longer than 3 seconds to load, users will automatically leave it.
Most people know this, but rarely pay attention to mobile page speed. The ranking of users searching from mobile devices is calculated separately based on the speed of the mobile pages of the site, NOT the speed of the pages of the main site.
According to a Toolster study of the top 100 best performing sites globally, the average mobile version load speed is 8.6 seconds.
Therefore, if you don't think about optimization, you risk LOSING positions, drastically DECREASING conversions and WORSE user experience! After all, not everyone walks around with a laptop, but we all use a smartphone.
According to DataReportal, as of February 2025, 94.2% of all people over 16 choose the phone to access information. By comparison, those using a laptop or desktop computer are 61.5%.
Advanced SEO Benefits - The Formula Behind Success
This is where we jump into the deep waters of effective SEO. Тези тайни, които сега ще споделим с теб, изискват по-сериозни познания за отлични резултати.
If you want to grow your business like the big players in your niche market, feel free to contact us and book an appointment for a free consultation!
Now to the point:
#3 Structured Data (Schema Markup)
Schema markup (also called structured data) is a type of code that is added to a website to help search engines better understand the content.
Imagine you have to assemble a piece of furniture for which you only have pictures on the back of the packaging. Wouldn't it be easier if you had detailed instructions added to the parts on how to fasten the individual pieces together? Structured data works on the same principle - it's the Google directions.
If you add Schema Markup to your site, your content will meet search engine requirements. As a result, they'll start showing additional details in search results, such as star ratings, prices, and whether a product is in stock.
Additionally, structured data can encourage Google to display YOUR content as more trustworthy and engaging among other results.
Some of the most important SEO benefits for your business are: better visibility, higher click-through rates and a better user experience.
#4 More Human, Less Technology | SEO Advantages for Advanced SEO - The Formula Behind Success
The search engine algorithm now places a higher value on user experience. Your website needs to be mobile-friendly, easy to navigate and the content needs to be easy to read.
It's good to think about:
- The design
- The fonts
- The graphics and colours
- The number of pop-ups
In the past year 2024, there has been a global focus on so-called “inclusive design”, the aim of which is to make the look and feel of the website accessible to people with disabilities. The main aspects that have been emphasised to date are ease of interaction, adaptability and adherence to established standards in UX design.
Functionality is NOT everything | Why are reputational SEO benefits so important but overlooked?
Many people associate SEO optimization solely with rankings, traffic, competition CTR and other metrics, but the process is much more than that. It is a long-term investment in the core of the business, making sure that in the future, you don't make the brand name work for you, it makes it work for you.
Optimization can also be considered:
#5 The hidden weapon of reputation management
Every brand tells its own story. Starting from the texts on the pages to the pure visual design.
A strong online presence through the use of search engines will help you determine how you communicate with consumers and manage your reputation both personally and professionally.
This way, you won't struggle to beat Google, but learn to work alongside it. Who refuses to “partner” with a company valued at $2 trillion?
#6 The smart way to establish yourself as a brand
SEO can be seen as a cheat code for establishing a business as a trustworthy brand. We all know how much time and effort it takes to develop a project from an idea on a piece of paper to a successful company.
If you work in sync with the algorithms, your chance of establishing your business as an authority in the niche market is significantly higher.
#7 User Path Direction Compass | Indispensable SEO Benefits
Last, but not least, we point to the consumer - the person for whom every business fights and for whom virtually everyone works. By tracking search metrics and analyzing behavior, you'll be able to determine where your audience is in the buying process.
This way you will be aware of how to adapt your content in the right way. Your users may be more aware of the issues and indirectly show you where you're going wrong.
It's all about timing (and expert opinion)
За да се възползваш от 7-те SEO предимства, които ти разкрихме, не е достатъчно еднократно да ги приложиш на практика. SEO оптимизацията е маратон, а не спринт. Тя изисква последователност, дългогодишна експертиза и професионалисти, които винаги са готови да си “сверят часовника”. Благодарение на тях ще можеш да се насочиш право към целта, а не да стреляш насляпо.
If you feel that SEO is NOT working for you and your business, trust the experts from Grow Easy digital agency. Let's conquer the top positions together with the right strategy!