In a digital space where every business is fighting for new customers, the most effective way to reach them is through attention-grabbing video advertising.
But how do you stand out from everyone else and reach as many consumers as possible?
We'll answer this and other questions in this article on Grow Easy. We'll give you tips on creating a content strategy, as well as what successful video advertising should include.
You'll also learn how to effectively tell stories that hold attention and bring in quality traffic. By doing so, you'll create impactful ads and get ahead of the competition!
Read to the end to learn all the tips for working video advertising!
Why should you choose video advertising?
Video advertising is the most effective way to communicate with your audience. Visual elements easily convey messages and directly influence consumer intent.
Combining motion, sound and often visuals, they hold attention and lead to higher engagement.
Creating video advertising is an integral part of modern digital marketing. Through it, you reach potential customers across all video sharing platforms.
But what makes them so much better than static ads?
The biggest advantage to using video advertising is effectively capturing the user's attention. It creates higher engagement as the content is presented in a creative and impactful way. Video content conveys emotions and arouses interest in the audience more easily than static advertising.
The time people spend watching video is steadily increasing, requiring businesses to adapt to this advertising format. Advertising where your audience is ensures higher brand recognition and increased conversions.
For this reason, the Google Marketing specialists at Grow Easy rely on YouTube advertising to increase quality traffic. We know which videos to advertise on and how to reach the right audiences. This way we guarantee hot traffic at a lower cost per conversion. Contact us and make an enquiry for a free consultation.
Create content strategy for video advertising
Have you heard of the three second rule?
You've certainly applied it in life, but in video marketing, the three seconds are important for another reason:
The three-second rule is crucial for anyone who wants to boost their audience's engagement. According to the rule, the first three seconds of a video should contain a hook to hold the audience's interest. Research shows that this brief moment is crucial - viewers decide within three seconds whether they will keep watching or fast-forward.
So it's crucial to make those first seconds impactful. Otherwise, you risk losing the attention of your target audience and a large chunk of your advertising budget.
Here are some ideas for impactful hooks:
- A question your audience is looking for an answer to.
- The beginning of an exciting story.
- A description of a serious problem.
- A bold and surprising statement.
Create content that is relevant and meets the needs of your audience. It needs to be grabbing, but it also needs to be relevant to spark action on their part.
To create a working video campaign, you first need to define your goals.
Objectives and strategy of the video campaign
Just like with traditional Google Ads advertising, to get the results you want, you need to set goals and create a working strategy. Let's start with your brand recognition.
#1 Increase visibility through video advertising
Your goal here is to reach as wide an audience as possible. You're aiming to reach potential customers who aren't familiar with your business but might be interested.
These are most often consumers who already interact with similar brands. They are already familiar with your competitors and are engaged in that area and niche.
Through video advertising you will introduce them to your products and services. You will offer them alternative solutions to their needs through impactful videos.
Your goal here is to grab their attention quickly with short, impactful and easy to remember videos. Use strong visuals and present your logo and brand identity in the first three seconds.
Unskippable Ads are best. They are only 5-6 seconds long and aim to grab attention immediately. This way, consumers will remember your brand and products.
The next step to building recognition is Brand Storytelling. Tell where you were introduced and what your mission is. Tell about the unique value of the products and why you differentiate yourself from the competition. Add emotional content if appropriate. The ad should be no longer than 60 seconds to hold attention and lead to the desired action.
#2 Generating traffic to the website
The main purpose of video advertising is to generate traffic to your website or app. You're targeting potential customers who have already shown interest in the product or service, but haven't moved on to taking action - signing up for a course, buying a product, installing an app, etc.
These are people who are your social media followers or have already visited your website. To get their attention, your video ads should contain a clear CTA (Call-To-Action) button or link.
Opting for video advertising through Unskippable Ads is sure to increase hot traffic to your website. But here's your chance to get creative and get ahead of the competition.
Since you're targeting an audience that doesn't necessarily know your brand, opt for videos that showcase your services or products. Short videos that highlight brand benefits and advantages are effective in motivating consumers to take action.
Use CTAs that will lead to action from customers. Commonly used ones are "Try it for free," "More details HERE," "Free booking," "Today only!" or "See more HERE"
#3 Increase sales through video advertising
The main goal of this type of campaign is to convert your audience into customers. You target potential customers who are already familiar with your products or services.
These are people who have visited the site or app but have not performed an action (Remarketing), or current customers who can be encouraged to repeat purchase or upgrade (Upselling).
To increase sales through video advertising, videos must provide specific information in an interactive way. They should also include a clear call to action (CTA) directing to purchase.
Opt for short but impactful videos showcasing the product or service in action. Highlight their key benefits and how they improve your customers' lives.
Videos should not exceed 45-60 seconds, but as mentioned at the beginning, the first three seconds should be the most impactful and hold attention.
If you're not sure how to create an impactful and professional video that will attract new customers, trust the experts at Grow Easy. With over 8 years of expertise in digital product advertising, we'll reach the right audience ready to take action.
Achieving goals through video advertising
What traditional TV, radio and outdoor advertising have in common is that they reach a wide audience regardless of their interests. Consumers don't like their daily lives filled with advertisements for products and services that don't interest them.
That's where video advertising comes in. It's a powerful marketing tool for reaching the right audience, ready for action. It allows you to target groups of users that guarantee hot traffic to your website or app.
But to be effective, video advertising must be well-planned and the content impactful and action-provoking. Whether your focus is on increasing brand awareness, generating website traffic or increasing sales, the right choice of content and ad format is key to success.
Reach the right audience ready for action with Grow Easy! Contact us for a free consultation!