And do you know why they are so key to your success?
In the digital age, an online presence is no longer desirable, it's a must. If you want to unleash the potential of your business, attract customers and grow your company, you need a website.
However, this is only the first step. To create a positive user experience for your website visitors, you should optimize it.
In this Grow Easy article, we'll introduce you to the best tools for building a successful website. And to make sure you don't miss our exclusive tip, read on!
Website optimization - what is it?
SEO is a set of strategies and techniques used to improve the visibility of a website in search engine results (Google for example).
The higher up it is, the more organic (non-paid) traffic is generated.
Need for SEO tools
Thanks to SEO tools you have the ability to optimize, analyze and monitor all aspects of SEO strategies. With their help, you get valuable information that helps speed up the process.
They also ensure that efforts are directed in the right direction. SEO tools are used to discover keywords. They show you how sought after they are by users and how to better incorporate them into content.
These tools also make it possible to analyze competing businesses - what they are doing, what keywords they are using and what their strategy is.
With SEO tools, you have the ability to track how your pages rank in search engine results.
They also check the technical aspects of the site such as code errors, URL structuring, loading speed, mobile responsiveness and more.
External links are especially necessary in the search engine optimization process. This is where tools help you monitor the quantity and quality of links leading to your site.
Thanks to the platforms, you can track the amount of traffic your site generates, its sources, and which of your web pages receive the most visits.
There are more reasons why it is important to use SEO tools. And if you're curious about this topic, read more here!
SEO tools to use
Now that we have introduced some of the main reasons for the need of website optimization software, it is time to introduce you to 10 of them.
1. Ahrefs | SEO tools
Ahrefs is among the most powerful SEO tools. It is used to analyze sites and links. It is also handy for traffic tracking and keyword research.
The way it works resembles that of Google. Namely: crawling the internet, gathering information about sites and creating a vast database for SEO professionals, business owners and marketers.
Ahrefs has its own robot that crawls millions of web pages every day. The data obtained and analyzed is presented in SEO tools in the platform.
2. Yoast SEO
Yoast SEO is one of the most popular tools when it comes to WordPress search engine optimization plugins.
It helps site owners improve their rankings by offering analysis and recommendations for more relevant structure, content, and technical SEO elements.
Its basic features include content optimization, sitemap generation, meta tag management. Yoast also helps avoid duplicate data.
3. Google Search Console | SEO tools
Google Search Console (GSC) is a free tool that enables site owners to track and optimize their performance in search engine results. Its main features include page checking and indexing.
Why is this important?
Incorrectly indexed pages will not be shown in search results. This means less traffic and loss of leads.
This platform also analyzes keywords, links and traffic. It offers solutions to debug pages and find indexing issues.
4. GTmetrix
GTmetrix is a tool that measures the performance of a particular web page. It provides detailed recommendations to increase speed and improve user experience.
Its main features include load time and initial content display analysis. It also shows which files are slowing down the page.
GTmetrix also allows testing the site from different locations - other cities and countries.
5. Semrush | SEO tools
Semrush is also positioned among the most powerful SEO tools. It is well suited for competitive analysis, website auditing and many other tasks related to digital marketing.
Its key features combine research on technical issues of the website, optimization of businesses with physical location. It also allows analysis of advertising messages and banners.
Semrush provides information on PPC (cost per click). It also helps to create search engine optimized content and offers topics and ideas for the latter.
6. Surfer
The next SEO tool we'll look at is Surfer. Its help with content optimization comes in the form of analyzing the competition and providing tips for ranking more securely in search engines.
Surfer provides recommendations related to copywriting and offers real-time guidance for improving articles.
It also determines factors affecting rankings based on competitor research and checks keyword density.
7. Clearscope | SEO tools
Clearscope is a powerful tool that helps copywriters, marketers, and businesses improve the ranking of their articles on Google.
It scans the content of the most successfully ranked pages and suggests relevant keywords.
Additionally, Clearscope evaluates text based on how SEO-optimized it is. The software is easy to implement into your workflow and saves time on analysis.
8. Screaming Frog SEO Spider
Screaming Frog SEO Spider in turn allows scanning websites for technical and SEO issues and errors. It crawls all the pages of a website the way Google does.
Its other activity is checking the length and uniqueness of meta data. Screaming Frog SEO Spider is also helpful in improving canonicalization and indexation.
This SEO tool detects broken links and integrates with Google Analytics and Google Search Console.
9. seoClarity | SEO tools
seoClarity is a platform performing SEO analysis. It is based on artificial intelligence. It provides comprehensive organic search management solutions.
It is primarily aimed at large agencies and companies that operate with large volumes of data. The features of this tool combine keyword research, competitive research and technical SEO analysis.
Artificial intelligence generates automation recommendations and provides real-time reports and data display.
10. Mangools
The last SEO tool we will bring to your attention is Mangools. It's popular for its ease of use, and its affordable prices make it a great choice for medium and small businesses, freelancers, and bloggers.
Its key components include keyword search, competition research, ranking position monitoring, link checking and site analysis.
If you want to know how to optimize your site and drive a lot of organic traffic, trust the proven expertise of Grow Easy! Contact us for a free consultation now!