In this article by Grow Easy Digital Agency, we will try to answer one of the most frequently asked questions. Namely, how long does it take to see results from SEO optimization of our website?
No one can give an exact time frame for achieving a certain result when it comes to Search Engine Optimization. The reason for this is clear – we cannot influence what we do not control. And that is exactly what Google is. Of course, some rough deadlines can be given, but the client must be aware that there is no exact answer to such a question.
The client must be well informed before the two parties start working together. When it comes to keyword optimization, there are no magic tricks we can use to achieve results. There are requirements from Google that must be met, and then the results are awaited. But let's take a closer look at the question and see what answers we can give.
What are we trying to achieve?
The first and most important thing is to consult with the client and choose our goals together. It is essential to understand what the client's goal is. What does he want to achieve by investing in SEO optimization?
Usually, the client focuses on the biggest keywords (https://groweasyltd.com/what-are-keywords) in the industry, but these words are extremely difficult to work with and it usually takes years to achieve significant results. It is beneficial to break down large keywords into longer ones, which facilitates the work and yields results more quickly. For this, the client needs to know a few basic things:
- Longer keywords may have fewer searches, but they are much more specific and more likely to lead to conversion. The more specific a search is, the more likely it is to lead to a sale;
- Long keywords will bring people to your site who are looking for a specific product/service/solution.
The easiest way to achieve the results the client wants is to first set our goals and work on increasing organic traffic to the site.
What are the indicators that everything depends on?
Every website is different. Some websites will rank faster after the changes are made. For others, it will take more time. This depends on:
- Website development – the more developed and detailed a website is in terms of its services/products, the easier it will be to achieve results;
- Website history – the longer a website has existed on the internet, the better. If the website has been indexed by Google but there has been no work on its organic results for some time, it would be easier to resume work. However, if a website has just been created, the period of time for work and results will be longer.
- History of previous work – it is a great convenience and a plus for SEO optimization if work has been done on the organic results of the website in the past. This will make it much easier to resume this work and the results will more easily regain the position they previously occupied.
Of course, there are many factors, but these are some of the main ones that are important to know.
Another important thing that the client should be aware of at the outset is that it is possible to make changes to the text content and layout of the website. This will make your pages more "friendly" to Google, and therefore to users. Some businesses may not be happy about this, but it is good to explain to them what changes this will bring to SEO optimization and what overall benefits it will bring to the website.
So, how long does it take to see results from SEO optimization?
Taking all of the above factors into account, the normal time frame for seeing results is six months.
We at Grow Easy are the only digital agency in Bulgaria that signs a one-year contract with its clients. At the end of the contract, if we have not achieved the agreed results in advance, we will refund the amount you have invested.
How does the work begin and what are the most easily achievable results?
Every digital agency has its own "tricks" for achieving results faster. Of course, we will not share our "secret tricks" with the audience, but anyone who contacts us will be able to learn about our working methods and how we achieve our results.
One of the most common methods for climbing up Google's search engine rankings is to work on the name of the website. Since this is the name of your business, it would be extremely easy to climb to the top position (if you are not already there). This, in turn, will increase traffic to the site, and people who are looking for a specific brand are very likely to convert at a later stage. That is why it is very important to be in the top position when searching for your brand.
Another option for faster climbing in the search engine is through an internal link structure. This is done by creating links between the pages on the site. This way, we will quickly show Google which page corresponds to what on the site and give us an advantage in optimization.
Ultimately, it's a never-ending cycle…
This is one of the most important things we need to explain to our clients when we start working together. Many of them ask us not only "how long will it take," but also "how long should SEO be done?" Well, keyword optimization is not one of those things that you set up once and then just reap the rewards. SEO is a cycle! The reason for this is that there are always competitors who will try to climb to the highest possible results. You have to do the same if you want to maintain your position and not be "knocked down" in the search engine.
For optimization to be effective, it must be worked on constantly, using various tactics and innovations to achieve optimal results.