SEO - what is it, you ask – it’s the process of optimizing your website so it ranks higher in Google’s search results. It’s the secret weapon for your business success because:
✅ Your website will appear organically in top positions
✅ You’ll make your site more attractive to customers
✅ You’ll increase your revenue
✅ You’ll be easily found and preferred by users
Content:
Introduction
SEO – what is it and how does it work?
How to win over users?
What is on-page optimization?
4.1. Key details
- What is off-page optimization?
5.1. Why link building matters
- What is technical optimization?
6.1. More important technical improvements
- How to do SEO focused on user intent?
7.1. Practical tips
- The impact of Artificial Intelligence on SEO – what’s happening?
8.1. A closer look at AI
- SEO – what should you keep in mind?
9.1. What matters to Google
- What is voice search optimization?
10.1. Approach to optimizing for voice search
10.2. Useful tactics
Introduction
The digital space is oversaturated. Without SEO optimization, your business risks being overlooked, with no clients and no profits.
Ranking among the top results significantly increases the chances that users will trust you and choose you over your competitors.
SEO is a powerful tool for engaging people who are already searching for products or services like the ones you offer.
Do you want an outstanding website that organically reaches the top spot in Google—and a highly successful business?
In today’s Grow Easy article, we’ll open the door to guaranteed progress.
Read until the end and discover the path to a thriving brand!
SEO – What It Is and How It’s Done
Attracting targeted traffic and ranking at the top are the key factors for your success.
Being at the very top of search results for your important keyword greatly increases your chances of dominating your market niche.
Imagine your brand is called “My Biopedia” and you want to rank at the very top every time users type “my biopedia”, just like in the example shown above.
Did you know that the latest statistics, extracted to measure the importance of ranking on Google’s first page, show that only 0.44% of users ever visit the second page of search results?
The same source reveals that, on average, 39.8% of people click on the very first result after performing a search.*
Now imagine nearly 40% of those users landing on your website. The chance that they’ll buy directly from you increases dramatically.
Do you want to skyrocket your brand into space and achieve unprecedented revenue? Contact us for a free consultation and find out how!
How to Win Over Users?
When you use quality SEO optimization, you’re the one who ranks at the top.
You already know that the higher you rank, the greater your chances are of your business being chosen over others.
Top positions inspire trust in people.
When you’re there, customers no longer feel the need to scroll further down to your competitors—because they’ve already chosen your brand.
What Is On-Page SEO Optimization?
SEO – What is on-page optimization? This process focuses on improving the internal elements of a webpage. These include:
- Title tags – should be clear and include keywords;
- Meta descriptions – should be short and attention-grabbing;
- URLs – clean and short, containing keywords;
- Headings and subheadings (H1, H2) – well-structured for both users and search engines to understand;
- Keywords – inserted naturally into the text;
- Internal links – used to distribute authority and improve site navigation;
- Image optimization – properly named and compressed;
- Page loading speed – achieved with technical improvements;
- Mobile compatibility – the page should be user-friendly on portable smart devices.
Important Details
Let’s reveal some of the finer points of the craft. Although the presence of keywords is an essential part of successful website copywriting, overusing them will harm your site.
User experience (UX) also impacts SEO optimization—time spent on the site and clicks are important signals for Google.
The search engine evaluates not just keywords, but the entire semantics. This refers to the meaning and relationships between words and phrases. In other words, Google’s goal is not only to understand the exact words, but also the context and intent behind them.
In this sense, a semantic core is a structured list of keywords and phrases that cover the main topics and terms you want people to use when finding your website. That’s why it’s important for your content to match the search intent.
Keep in mind that outdated or irrelevant content loses rankings over time. To stay relevant, always update your information.
SEO – What is it? Everything, but never a negative customer experience—if it’s done consciously.
What Is Off-Page SEO Optimization?
Do you want to earn high-quality links from authoritative websites that show Google your business deserves a top position? Then you should pay special attention to link building.
But remember—not every backlink is high-quality. Spammy websites will negatively affect your ranking. And here’s something that may surprise you:
Mentions of a brand are taken into account by Google—even if they aren’t linked.
Why Is Link Building Important?
In the context of search engine optimization outside of your own online platform, it also includes guest posting.
This means writing articles for authoritative websites where you can include a link back to your own.
It’s important to know that one hyperlink from a high-quality page is valued more than several from weak sources.
A proven strategy is to acquire real, authentic links.
Reach out to reputable websites and propose link exchanges. This way, you build a solid reputation with Google.
**Pro tip from Grow Easy **– off-page and on-page SEO site optimization work together. External improvements can’t unleash their full potential if your site’s backend isn’t optimized.
What Is Technical Optimization?
SEO – What is technical optimization?
Surely you’ve visited a website from your smartphone and struggled to find what you were looking for.
Maybe the way the content was organized confused you, or the page wasn’t designed to meet the requirements of a good mobile experience.
These are clear signs that the site’s owner paid for SEO optimization at a price that wasn’t worth it.
To avoid technical issues that damage your business’s reputation, don’t underestimate the importance of a well-structured site that makes it easy to locate key pages.
Pay close attention to navigation menus and the categories where your pages are placed.
The image below is an example of using a carousel to showcase part of the site’s content.
Our professional advice here is to always take care of your server’s condition.
Many people overlook technical issues such as frequent connection interruptions and slow response times.
Google, however, pays attention to them. And this directly affects its assessment of your site’s quality.
More Important Technical Improvements
If you want your website to be fast and powerful, don’t forget to optimize your images. Otherwise, you risk having a slow platform.
When it comes to technical SEO optimization, you should also be aware of the importance of canonical URLs.
They indicate to search engines which version of a page should be considered the main one in cases where duplicate content exists.
This way, you avoid ranking issues and protect your authority as a trustworthy website.
The use of SEO tools provides irreplaceable benefits when it comes to technically optimizing your site.
However, keep in mind that working with a digital marketing specialist is essential if you truly want to take your business to the top of search results.
Tools are reliable assistants—but they are far from enough on their own.
How to Do SEO Oriented Toward User Intent?
SEO – what does it mean in relation to user intent?
Human-centered search engine optimization is an approach where your site’s structure and content are designed to respond as accurately as possible to what people are really searching for at a given moment.
The types of user intent generally fall into three main categories.
To help you understand them more clearly, let’s put you in the shoes of three people:
- The first is looking for specific information – for example, they might type keywords like “what is SEO” into the search engine.
- The second has navigational intent and wants to visit a specific site. They’ll type “Grow Easy” into Google.
- The third person has transactional intent – they want to purchase a product or service.
Practical Tips
For your business to rank high in search results and for your site to be optimized for user intent, make sure to:
- Use the right keywords according to the type of intent.
- Tailor your content creation so it responds directly and clearly to the needs or questions of your potential clients.
- And last but not least—improve your site navigation so people can easily access relevant products or information.
But to truly respond to user searches and interests, you first need to analyze their behavior.
A reliable tool to help you with this task is Google Analytics 4.
The Impact of Artificial Intelligence on SEO – What Is It?
The emergence of Artificial Intelligence (AI) has proven to be a turning point in human history. Many industries have already undergone—and continue to undergo—major transformations related to automation, new professional skill requirements, and much more. Naturally, the field of digital marketing has not been left untouched. AI is now used not only to generate social media posts, but also full articles. There are even entire websites built entirely by AI. You’ve surely seen AI-generated images online. Some of them are quite impressive, while others receive a fair share of criticism.
A Word of Caution About AI
Artificial Intelligence also has a significant impact on SEO—both what it is and how it works.
In fact, automatically generated content that hasn’t been edited is subject to penalties.
In other words, if you rely on AI to create articles for your business, be aware that search engines will push your site further and further down in the rankings.
And that means just one thing—your visibility will decrease dramatically, and potential customers may not even know you exist as a provider of products or services.
SEO – What Should You Keep in Mind?
High-quality SEO optimization in Google is becoming more and more of a challenge.
Beyond changing how the search engine understands content, innovative technology now also analyzes how users search for the information they need.
How does this impact your business and its digital presence?
Google now understands not just specific words, but also the context and intent behind search queries.
With the introduction of the BERT algorithm in 2019, the search engine began to better interpret queries made by people in a more conversational style.
What Matters to Google?
Google has shifted its focus toward high-quality content that truly meets user intent.
That’s why simply inserting a keyword 10 times is no longer enough. What matters is delivering relevant content.
If you think using artificial intelligence will save you time and resources for copywriting, be aware that—even though you can use it—Google insists on real value, originality, and expertise.
SEO—what is it, if not quality both inside and out?
Use advanced software consciously and make sure you meet the requirements for SEO—what’s important and necessary to move forward, in line with the constantly changing criteria for success.
Be prepared: to reap the rewards of search engine optimization, you need to put in consistent effort and show patience.
For SEO to work, the process takes time. Stay consistent in your actions, and results will follow.
What Is Voice Search Optimization?
SEO – what is voice search, and how is it changing the game?
This method of finding information is becoming increasingly popular.
We’ve all seen or heard people walking down the street asking Google which is the best restaurant in the neighborhood.
A recent study shows that the number of voice assistants in use is expected to reach 8.4 billion by 2025.
To remain relevant and chosen by users, you need to adapt to this trend.
Approach to Voice Search Optimization
Search engine optimization for voice search requires a different approach than traditional SEO.
The reason is how people search for what they need. They ask questions more naturally and use conversational language.
In this context, to rank well, it’s crucial to understand how users formulate their queries.
And not just that—you also need to understand how Google interprets them.
Top tip from Grow Easy – create content that directly answers questions containing words like “how,” “when,” “where,” and “why.”
Adding a FAQ section to your website pages is a proven and effective trick.
Useful Tactics
Take into account the long-tail keyword phrases people use when searching for information.
For example, when typing, they might use keywords like “what is SEO.”
But when performing a voice search, they might ask, “What is search engine optimization?”
Make sure your content reads like a natural answer to a question.
Here again, excellent technical optimization is crucial.
Voice searches are most often performed on mobile devices, so your site needs to be mobile-friendly and load in under 3 seconds.
Conclusion
SEO—what is it if not a collection of well-thought-out optimization strategies? Some of these include using comparative headlines, for example: “The Best Digital Agency in Bulgaria.”
Structured data and writing articles that give direct answers to queries are other factors that give you a competitive advantage.
Always include internal links to guide users to relevant information.
We believe you are now convinced of the importance of optimization, and you’ve successfully answered the question: “SEO – what is it?”
To stay up to date in this constantly evolving field, keep reading our blog!
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