Knowledge is only useful when it is shared - this is the motto that we at Google marketing agency Grow Easy have been following for years, which is why today we are providing you with an extremely easy but extremely practical SEO course.
If you don't know where to start with optimization, don't worry, today we will guide you step by step through the most important moments of the process.
At the end of our joint SEO course, you will know:
- The basic principles of optimization
- How to apply what you have learned in practice
- What skills you need to develop over time if you want long-term success in search engines
Content:
1. How search engines work | Master optimization in 30 days
2. Basic skills that will serve you and your business well | SEO course for beginners
2.1. Keyword analysis – The first and most important skill from our SEO training
2.2. SEO copywriting – creating optimized content
2.3. Improving technical implementation with the help of a programmer friend – basic SEO course
2.4. Building links | Link building as part of an SEO course (manual)
3. The more, the better | The end of our SEO training
How search engines work | Master optimization in 30 days
Search engines work through analytical algorithms that assess how useful, informative and authoritative newly received information is.
For the purposes of our SEO course, imagine Google as a large call center. It has employees – in our case these are search engine bots.
When you search for something on the internet, they analyze all websites from a huge database (called an index) and provide you with only the most relevant results.
If we follow the call center analogy, you make a request, and the employees respond after they understand exactly what information you want from them.
So far, everything is clear, right? In this case, the role of the SEO specialist will be to ensure that your website meets Google's requirements.
In other words, what people ask the call center employees should be included as an answer in your business content.
But to achieve this "alignment" with the search engine, you will first need to learn…
Basic skills that will serve you and your business well | SEO course for beginners
Now we come to the more practical part of our SEO course.
The main activities you need to be able to perform are:
1) Keyword analysis 2) Creating optimized content (also known as SEO copywriting) 3) Improving the technical performance of the website 4) Building links (so-called link building)
Now you're probably thinking that you need a college degree in the field to master SEO optimization.
Take a deep breath, with our help you will understand absolutely everything without any difficulty.
Let's start with…
2.1. Keyword Analysis - The first and most important skill from our SEO training
Keyword analysis is the process of finding terms that are searched for on Google and match your target audience.
All of them must meet the following requirements:
- Have a good number of monthly searches (volume)
- Be related to the products and/or services your business provides
- Have the potential for easy ranking (i.e., there are not many other sites already ranking for these words)
Let's give an example. Let's say you sell lighting fixtures.
You may already realize that it will be difficult to rank for the term "soft lighting for nursery". But for example, the potential for successful ranking for "pendant lighting for nursery" is many times greater.
By changing the keyword, we have more specifics, more search volume and similar competition (SEO Difficulty).
2.2. SEO Copywriting - Creating Optimized Content
Quality SEO copywriting requires not only excellent language skills, but also the creation of texts that:
Are easy to read with clear headings and short paragraphs
Use keywords naturally
Are relevant to your business pages and present your products/services in an attractive way
Match user search (remember the call center analogy)
Include useful visual elements (images, infographics, etc.)
2.3. Improving technical implementation with the help of a programmer friend - basic SEO course
Even if you live well, at some point you will come across the IT sphere if you are involved in technology.
Although this part requires some specialization, we will fulfill our promise to explain how technical SEO works.
Better website performance in the most general sense of the word means that search engines can index it more easily and correctly.
In other words, telling Google that a new source useful to users has appeared in its huge flow of information.
For this purpose, technical optimization is complete if:
There is an XML sitemap (a file that lists all the pages that need to be indexed)
A robots.txt file is used (it guides search engines to index pages)
Structured data is included (code that makes it easier for Google to analyze your content)
HTTPS is used (a protocol related to website security)
Don't forget about Core Web Vitals - metrics that evaluate pages based on user experience.
According to Backlinko's recent studies, by the end of 2025, LPC (loading of large colorful elements on the site) should not take more than 2.5 seconds, INT (user interaction time) should be less than 200 milliseconds, and CLS (layout shift during loading) should be less than 0.1.
2.4. Link building as part of an SEO course (guide)
The last basic skill you need to develop in order to "master" the power of SEO is link building.
This is basically the structure of all the links (or websites) you want your business to interact with so that Google can bring you higher results.
It sounds a little unusual, we know, but search engines, like people, prefer to get information from reliable sources.
When your site has references (links) to established businesses operating in the same niche as you, Google automatically says, "This information is useful because another quality site is already linked to it, so it's worth people reading it, and that's why it will appear in the top 3 results for a query."
But how do we choose and place the right links?
Here are our 3 golden rules for link building:
1) Create quality content in which the word to which the link refers fits in and sounds natural.
2) Be aware of which sites have similar content and only create links to those that already rank well in search engines (the rest simply do not contribute to your optimization).
3) Always check older texts on pages for "broken" (i.e., inactive) links and replace them regularly with new ones.
By using these hacks from our SEO course, you will keep your content as up-to-date as possible, which is always a "green flag" for Google.
In this case, search engine approval means better rankings, more traffic and, of course, more customers/inquiries.
The more, the better | The conclusion of our SEO training
After guiding you through the fundamentals of SEO web optimization, it is time to share the reality with you – it is not sufficient to apply what you have learned just once.
It's an undeniable fact that the results won't be long in coming, but your business's success will be short-lived, and we believe that neither you nor we want that.
That's why you need to build on your knowledge and not be afraid to make mistakes.
Look for new keywords, research which texts rank in the top 3 to 5 results on Google, think about why your website loads slowly, and put yourself in the shoes of your potential customers.
And if you don't have time to go through every step to reach the top of search engines, we at Grow Easy digital agency are always here to help you (we hope that after reading this guide, you feel the same way).
Contact our specialist now or submit an inquiry to launch your business to the top!
Let us share our experience with you and show you how to achieve brilliant results with a little expert help!