Weak link structure, poor keyword selection, ineffective content - these are just some of the potential reasons why your business is not in the TOP 3 on Google.
The first winning move that every brand needs in this case is the so-called SEO analysis.
If you want to conquer digital Everest, read the Grow Easy article to the end to learn:
✅What professional SEO analysis is and what specialists check with it
✅What are the main content mistakes that can prevent your site from reaching the right users
✅How technical SEO analysis helps increase visibility on Google
✅How to use competitor SEO analysis to improve your own strategy for better positioning
Content:
1. What is a professionally prepared SEO analysis?
2. SEO content analysis | Perfect text that doesn't attract the audience (and Google)
3. You're invisible to Google - Technical SEO analysis
4. Quality links are everything | Link profile analysis
5. Learn from the best | Competitor SEO analysis
What is a professionally prepared SEO analysis?
SEO analysis is a basic check that shows how well your website works in accordance with Google's algorithm.
It checks four critical areas: content, technical optimization, link structure, and competitive position.
To understand what the actual state of your digital platform is in terms of these parameters, we first need to be clear about exactly what improvements are needed.
To do this, we usually start with…
SEO content analysis | Why perfect text doesn't attract an audience (and Google)
You probably have great products, services or texts on your business website, but you wonder why no one has seen them.
There are several possible reasons, and they are not related to the quality of the business or the author's abilities. Here's what might have gone wrong:
- You didn't use the right keywords - Like everything else, search trends change. This means that people enter different phrases and words into search engines, with some generating more traffic than others.
How can you figure out which ones?
Open an SEO tool like Ubersuggest → enter your main keyword → check out Search Volume and SEO Difficulty
Here's a direct example:
According to a study by Backlinko, up to 40% of conversions can be lost due to incorrect keyword selection on pages and in texts.
In practice, you can unknowingly limit almost HALF of your potential customers just because of incorrect targeting.
The consumer is the secret weapon for digital success
- You haven't thought about consumer intent – In reality, we all work to appeal to both consumers and Google.
That's why it's extremely important to be aware of the aspects of your business that are directly relevant to the needs of your online audience.
Let's imagine that you are developing a business for premium honey. You offer a unique product and decide to run an ad or write an article about the irreplaceable qualities of honey as a remedy for colds and flu, but it's May.
How many people will get the flu and colds in the spring? However, if these texts are published in January, just think how much larger an audience you will reach.
- Readability is a top priority – both structurally and stylistically. Since 2022, Google has been paying special attention to user experience.
The more organized and understandable the texts are, both on the pages and in the blog section, the greater the chance they have of ranking highly.
Why Google seems to ignore you - Technical SEO analysis
Recognizability is one of the leading factors for successful optimization. Without it, whatever SEO strategies we implement, become meaningless.
One of the parameters that must be taken into account is the crawling of the site by Google's bots.
When we say bots or robots, don't imagine something out of science fiction, but rather digital systems that analyze content and forward the information they receive to the search engine's huge database.
This requires so-called canonical addresses. These are codes that tell Google which version of the page is the main one among the many similar pieces of content on the web.
Canonical tags tell Google: "This is the original page, the others are copies."
Without them, you lose points for duplicate content, which in itself harms the technical part of your website's SEO optimization.
Not sure if your canonical tags are set up correctly? Check with our free audit
Proper indexing = excellent positioning when performing SEO analysis
Indexing is also a step that ensures the visibility of your business. Some pages may be crawled, but that does not mean they are indexed (i.e., already listed in Google's database).
It is possible that the search engine has classified them as "low quality" and therefore, they are undetectable.
To prevent such situations, "broken pages" (those with errors such as 301, 404, etc.) should be checked regularly. Currently, some of the best sites for analyzing technical parameters are Ahrefs and Semrush.
Quality links are everything | Link profile analysis
Have you noticed that when someone important to you recommends something, you are much more likely to buy it than if you just saw it in a store?
Google also relies on recommendations, but in the form of backlinks or links.
To ensure that your "source" is reliable, it evaluates several criteria - relevance of links, website authority, and natural positioning.
When performing SEO analysis of the link profile, the more accurate the references are, the higher the overall rating of the site will be and, accordingly, the search engine will rank you higher in the results.
According to Meetanshi, when building a link structure, quality is more important than quantity.
A single backlink from an authoritative site can be more useful to your business than dozens or even hundreds of "low-quality" links.
How can we strengthen our authority on Google?
If you are concerned that the links on your website are ineffective, you need to start building a new structure for your website.
This process is complex and requires serious knowledge and years of expertise in the field of marketing, which is not within everyone's reach.
That is why it is extremely important to turn to established specialists with over 8 years of experience like us, so that together we can launch your business to the top!
Why to learn from the best | SEO competitor analysis
It is no coincidence people say that if you cannot beat someone, it is better to join forces with them. The preparation of an SEO competitor analysis works on a similar principle.
The main idea behind this type of internal "investigation" is to discover the "hidden strengths" of the big players in your market niche and use them to build YOUR strategy for excellent positioning in Google.
Imagine it this way:
Let's say you have a website for natural cosmetics.
You work hard, write useful and informative articles, optimize the content, but despite everything, a competing platform, which at first glance does not seem better than yours, ranks higher in search engines.
What does this mean for your business?
They are probably doing something that you are missing.
This is where competitive analysis comes in handy. Start tracking metrics such as:
- Targeted keywords
- Type and frequency of published content
- Best performing pages
- Website style
- Effectiveness of the mobile version and a bunch of other elements that may be the basis of someone else's success
The ultimate goal is not to copy your competitor's strategy entirely, but rather to identify their strengths and then consider how they could be appropriately incorporated into your business.
The idea is to use the successful practices of others to make YOUR brand stand out as more reliable and higher quality.
According to Forbes, 57% of successful businesses say that gaining a competitive advantage is among the top three priorities in their industry.
As marketing specialists striving for a similar effect, we also call it USP - Unique Selling Point.
If you want to outperform the competition with a little expert help, contact us today so we can analyze your strongest digital rivals!
Instead of a conclusion | SEO optimization – a price that pays off over time
Using SEO optimization (in particular, analytics) should not be a one-time process if you want to stay on top.
Many of the indicators that we as specialists monitor are constantly changing. This requires dedication, consistency and willingness to adapt at any moment.
These are just some of the reasons to trust a professional digital agency that will apply its knowledge and skills to the needs of your business.
If you want to conquer the top positions in Google and keep them, we at Grow Easy are here to help you.
Take advantage of our FREE SEO audit now to find out why your website is not appearing on the first page of search engines.
Trust an experienced marketing partner because success only matters when it is long-term!