A proper and effective SEO strategy is a fundamental part of good and successful marketing of your business. The main idea of a working SEO strategy is to help your website rank higher and more successfully in search engines according to your targeted keywords. This way you can do organic advertising for your business without spending money on additional paid advertising.
As an entrepreneur, it's your job to do a little bit of everything to make your online business succeed. One of those things is learning how to generate more online traffic to your website. There are many ways to do this, but the best method is through SEO optimization on search engines or what is called SEO strategy.
We could go on and on about how SEO works and how the algorithm of the most famous search engine online - Google - works. However, we are convinced that you are a busy entrepreneur or businessman. So it's best to save you the time and unnecessary details and move on to the essential part. In this article, we at Grow Easy Digital Agency will cover the five most impactful types of SEO strategy we recommend you focus on when working with search engines.
SEO Strategy - Keyword Research
Every successful SEO campaign starts with finding the right keywords to optimize your website. Ideally, you'll find the right words when identifying your customers' search and needs. Think about the specific area or niche in which your business operates.
To identify the right keywords, you can use Googles Keyword Planner or similar software. Their goal is to help you find related keyword ideas or semantics to your topic. Similar programs also reveal to you monthly trends in user search.
For example, if you're in the service or office supply products industry, type "office supplies" into your chosen keyword research program. With one click, you'll have access to related niches and keywords you can use for your site.
If you want to educate your audience and build authority as an expert, you should focus on targeting keywords related to issues. Question-related keywords are search terms that carry information about your audience's intent. For example, "What are the best supplies for our office?" Once you've compiled a list of question-related keywords, you can create specialized blog posts that answer those questions.
SEO Strategy - Content Marketing
After the first SEO keyword strategy you can implement, you should focus on your content marketing or content strategy. Your goal is to start creating unique and quality content that keeps your audience coming back to your website and expecting new posts with interest.
It's not enough to publish a handful of pages and blog posts on your website. With such sparse and non-dynamic content, you can't expect thousands to start visiting your site daily.
The key to ranking in search results is by creating many pages on the same topic, which increases your website's topical authority and makes it easier for Google to understand what your site is about.
To make sure your content marketing strategy is consistent, we recommend developing an editorial calendar to create and publish content consistently on your site. If you don't have the time or skills to create interesting and informative content, we recommend hiring a copywriter for this purpose.
Using a project management tool allows you to monitor your content strategy and should make your job easier.
Finally, if you want to make sure your content is well written, use programs that monitor for plagiarism and spelling and stylistic errors. This way, you'll make a positive impression on anyone reading with well-crafted, high-level texts and articles.
SEO strategy – On-page optimization
It doesn't matter if you have the best content in your industry. You won't attract organic traffic to your pages if there are problems with how your website is structured. That's why the next SEO strategy involves properly structuring each page.
The first thing you need to do is optimize all of your pages for their respective keywords. To do this, you or your copywriter needs to create the text and content, incorporating the required number of keywords that are organically intertwined in the text. Watch out for using keywords too often, which is not advisable.
Once you publish the content, you need to make sure Google crawls and indexes your site. In this case, run a technical SEO audit to identify issues that are preventing Google from reading your site. From here, you should fix any issues related to site speed, internal links, and more.
Implementing the changes is the most challenging aspect of on-page SEO. Fixing problems requires technical knowledge of the website. You'll need the help of a web developer or programmer to get the job done.
When done correctly, you can expect improvements in search engine results page (SERP) rankings.
Link building / link building
One of the most popular varieties of SEO strategy is so-called link building. You'll get to the point about trying to rank for keywords dominated by reputable and authoritative SERP websites. In this case, you won't outrank them with pure content alone. You need help from follow links/links from authoritative sites.
Do-Follow Links help to pass authority from one site to another. So if you get a backlink from a reputable site, its reputation is reduced to your website, making it more authoritative than before.
In order to request a link from an authoritative site, you need to hone your approach to work. The key is to give site owners a reason to come back to your site.
SEO Strategy - Hire Professionals
In case you're too busy to do all these activities listed above, or you simply don't have the necessary skills, it's time to find the right professionals. There are many advertising agencies on the market that can offer quality services and build SEO strategies. Choose carefully and take your time. When you settle on a few options, ask for examples of their work. It's also a good idea to get recommendations from people who have already used the services of your chosen specialists.
SEO as a traffic source has the highest ROI compared to any other marketing channel
Once your website starts ranking at the top of SERPs for a keyword, you get the most clicks from users. This can lead to hundreds, if not thousands, of organic visitors per day.
Best of all, you won't have to constantly promote your website to keep the traffic coming. Once you rank, be ready to defend your position! Everyone wants to be at the top of the "pyramid"! And this is only possible with a solid SEO strategy and campaign.